Broadcast or Buffer?
Buffer has been the reference for over ten years, with a free plan and per-channel pricing. Broadcast is newer and simpler: everything is free with unlimited posts, only X is paid, pay as you go.
What does it really cost?
The same post published to X, LinkedIn and Bluesky. With Broadcast only X costs anything: 1 credit without a link, 10 with one, at 4 cents a credit.
€0.52 without links, €5.20 if they all have one
$0 if you schedule at most 10 posts ahead per channel, otherwise $15 (Essentials)
€1.72 without links, €17.20 if they all have one
$15 (Essentials, 3 channels at $5): 10 queued posts is one week ahead
Credits come in €20 packs and never expire. Prices per month.
Side by side
€0, no subscription. X is pay as you go: 1 credit per post, 10 with a link (500 credits = €20).
Free for 3 channels, then $5 (Essentials) or $10 (Team) per channel per month.
Everything, unlimited posts, on every network but X.
3 channels, 10 queued posts per channel, AI limited to 5 suggestions a week.
6: X, LinkedIn, Instagram, Facebook, TikTok, Bluesky.
12, including Threads, Pinterest, YouTube, Mastodon, Substack, Google Business Profile.
Yes, clickable, for everyone (10 credits).
Yes.
Yes, for everyone: what your AI assistant drafts waits for your approval.
On the Team plan only ($10 per channel per month).
Yes, an MCP server open to any assistant (Claude, ChatGPT, Le Chat, Cursor…), included.
Yes, an MCP server and an API (3,000 requests a month on Free).
No, one account per person.
Yes, unlimited users on Team.
No.
Yes, full from Essentials.
French and English, made in France.
English.
Choose Broadcast if…
- You want to schedule far ahead with no limit on queued posts.
- You want to approve what your AI assistant drafts without paying for the Team plan.
- You post to more than 3 networks without paying for each one.
Choose Buffer if…
- You need Threads, Pinterest, YouTube, Mastodon, Substack or Google Business Profile.
- You want analytics and reports.
- You work as a team with several people and roles.
No card, no subscription.